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  • Beth McCranie

Defining Data Management

It's easy to make a list of industry jargon and tasks, but what does it really mean? McCranie Land is here to help you get on track, and then stay on track. We can help you become self-sufficient, or help you with growing pains. Having to downsize due to the current industry shifts? We know that can be a lot of work, too. Below are some specific examples of how McCranie Land can help your business.


Maybe you're acquiring 15,000 records of questionable accuracy. Maybe you are the one selling those assets. Messy data can cost you a fortune in missed payments, lost leases, and overlooked obligations. As a buyer, you want the reassurance of organized data, to more easily complete your due diligence. As a seller, you want to maximize your price by providing the cleanest, most accurate data possible. In either case, McCranie Land can help! Ideally, data management comes before you sell, or at least before you buy. If neither of those is an option, we are more than happy to go through your data to help organize and standardize it. This makes your Landman's - and Lease Analyst's - life easier, and gets you to that point of completion that is often so hard to reach.


Here is how we do Data Management:

  • Standardized images and file naming with OCR guidelines to make your records accessible and searchable. Ever had to dig through a folder of various types of images with names like, 1247D.jpg? It can be very frustrating and time consuming. More than that, it can be very easy to lose or mis-categorize documents when you don't have standardized, searchable data. Not only do we get your data cleaned up and functional, we create procedures that you and your employees can follow to keep it that way!

  • High-level data analysis to easily find non-standard outliers, and common mistakes. Small things, like some records having leading zeroes while others do not, can create major headaches in reporting and conversion. Should those have been in 2N instead of 2S? We'll find it. Maybe you're not an Excel wiz - you don't have to be! We will clean the data, then provide templates to help you in the future. We can even train you to be more Excel-sufficient.

  • Reverse-engineering data to confirm acreage totals, and create county-, prospect-, section- or tract-level reporting. Just like in middle school math, finding ways to double-check your numbers will help you know your data is accurate. We'll create the reports to compare the data, then provide the procedures so you can create them in the future.

Are you seeing a theme here? The goal at McCranie Land isn't to take over your departments, or get entrenched in your daily functions. We're here to help you help yourself. That timeline might be short or long term, but in the end, your company is still your company, and we're happy when you're happy. That means, if you only need us for two weeks, then great! We'll happily step aside once we've accomplished the task, and be happy to help again in the future. That also means that if you're starting from scratch and want to have a full department built and trained over a two year process, also great! Your people will be trained, your processes stored in documented procedures, and in the end, we step aside and let you run with it.


Don't let those boxes sit in stacks. Don't keep sorting through data dumps with ugly data. Give us a call or start a chat from our home screen. Let's get it clean, organized, and get your company moving on to the next big deal.


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